Yes, Adventists have actually been pioneers in media, from HMS Senior, who shocked some in the church with his use of new media - radio, back in the early 20th century. And Faith for Today was a pioneering TV program. Both Southern and Pacific Union College have strong media programs. If I can be a little parochial, I will speak to what I see at PUC.
Given the radical shift in media production opportunities to anyone with a camera, a computer and editing software, I see students driving themselves to create media. One of my goals lies in helping my students think critically about their media consumption and creation. What ideologies do we want to subvert and support? How can we tell stories and creating images that say something real about our human experience?
Frankly, while I teach with attention to popular culture, including what's created by "Hollywood," I also encourage our growing numbers of Film and Television Production Majors to engage with avant-garde and social justice cultural traditions even more. There are a variety of ways to re-form culture through visual media - and while I am proud that we place students in regular internships with Francis Ford Coppola's production company and connect our students to "Hollywood-based" jobs, we also emphasize the ways that our students can employ their storytelling skills to document humanitarian concerns around the world. We recently had a student fly to Haiti within days of the earthquake. The documentary he is making from the experience has garnered the attention of CNN and Fox News, in part, because he is not merely promoting the party line, but is actually asking some key questions about how orphans function in the relationship between "poor" and "rich" peoples.
We are all cogs in larger cultural production machines - whether it is "Hollywood's" machine, the Adventist media world, academia, or the independent media system. It seems to me that one way of spreading the "3 Angels' Message" lies in always calling ourselves out of these Babylons. By that I mean that I want to and I want my students to always, already work to critique what's assumed, and to act to reform culture through new ways of including more in our idea of the Kin-dom of God.